Iconoclasts

I shot this image for the October issue of Fast Company magazine. It was a bit of a challenge coming up with a image idea for this concept. The point was to illustrate seeing and thinking in a new, different and creative way, and how iconoclasts have to power to actually change or rewire their brains to come up with new ideas. I needed to find a way to photograph something that shows the workings inside the brain. So, this was what I came up with. It just so happened that there was some guy in napa selling these old old polygraph machines on craigslist. Go figure. Miss Annika is responsible for the lovely illustrations!